Our Difference
At Endurance Financial Planning, we are professionals focused on helping people improve the outcomes of the marathon that is their financial lives. We believe most advisors focus on the erroneous task of trying to find the next “big thing” in investing. While investing is a portion of an individual’s financial plan, it is far from the only part. We strongly believe that we better serve our clients by helping them improve the financial decisions they make during their everyday lives, using our planning process. We believe this process can have a more significant impact on helping our clients achieve what is most important to them.
Craig Forsberg
Founder
CFP®, CRC®
craig@endurancefinancialplanning.com
Craig was born and raised in Cincinnati and moved to Columbus to attend school at The Ohio State University. While attending college, Craig was a member of the United States Marine Corps Reserves serving a tour overseas in 2006.
After college and finishing his time in the Marine Corps, Craig started his career in financial planning. Craig has been working with clients since 2010. In 2019, Craig became a CERTIFIED FINANCIAL PLANNER™ professional, and continues to work hard to ensure that his clients are placed first in all aspects of the company.
Craig lives in Columbus with his wife and two rescue dogs. Craig and his wife enjoy traveling, seeing new things, and trying different coffee spots. The dogs enjoy finding mischief around the house. Craig is also an amateur exercise enthusiast who enjoys many different types of physical activity. Craig has run numerous marathons in addition to various other races at different distances.
Jake Thiem
AIF®
jake@endurancefinancialplanning.com
Jake grew up just outside of Middletown, OH. Following high school, he spent two years studying meterorology at the University of Oklahoma before serving in the Army for eight years, first as a meteorologist and then in Special Operations. While in the Special Operations, Jake deployed twice as a strategic planner in the Middle East and then in Europe.
Following the Army, Jake completed his Bachelor's in Business Analytics at the University of Cincinnati. He combines his passion for service with a global, analytical approach to guide customers toward their financial goals.
For fun, Jake enjoys spending time with his fiancé, watching and playing sports, lifting weights, and adrenaline activities like running obstacle course races and skydiving.